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Round-robin is fair. It is also blind.

Every lead has a rep who closes that kind of lead more often than anyone else on the team. LeadMatch finds that rep in your own closed-deal history — and shows the math behind every pick.

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For HubSpot sales teams · 10-minute setup

Top reps for this lead
Industry: Education Size: 1–10 Geo: APAC
Max WilliamsonBest match
1 qualified deal this week · load ×0.9 · Book a call →
$3,188Expected revenue
Damon Chen
0 qualified deals this week
$1,518Expected revenue
Julia Fontaine
2 qualified deals this week
$1,407Expected revenue
Generated by LeadMatch
The recommendation lands as a note on the deal in HubSpot — real numbers from the live pilot.

Gut routing feels productive. The pipeline disagrees.

Nobody tracks the cost of a misrouted lead — because nobody counts the deals that would have closed with a different rep.

When one live HubSpot portal was crash-tested — 5,301 deals, scored out of sample — the conversion gap between the best-matched and the worst-matched rep ran 3–8×. Same leads. Same team. Different routing.

Every routed lead is a bet. Most teams can't say what the bet was.

The symptoms show up in the pipeline before they show up in a dashboard.

Tick everything that is true for your team.

0 of 5 recognized That's the routing gap — and it's measurable.

Most of the lost value hides after the handoff.

A lead isn't lost at the form fill. It is lost in the three minutes after assignment — quietly.

What the routing report saysWhat the pipeline feels
All leads assigned within minutesNobody was matched
Perfectly even distributionTop rep at capacity, rookies idle
Clean dashboardsDecisions nobody can audit

We stopped asking who's free. We asked who closes.

Five criteria a routing decision has to meet before it deserves your pipeline.

  1. Decides on outcomes. Won and lost deals per attribute — not seniority, not availability, not who remembers to ask.

  2. Shows its math. Every recommendation is reproducible in a spreadsheet. No black box, ever.

  3. Respects the team's load. A weekly Max per rep and a visible coefficient — not silent overload.

  4. Lives inside HubSpot. A note on the deal timeline with booking links — not another dashboard to babysit.

  5. Learns weekly. The model re-trains as new deals close. It never goes stale.

LeadMatch starts with your closed deals — not a scoring formula.

Up to 24 months of history. Every rep, every attribute, every outcome.

When a new lead matches your trigger, LeadMatch scores it against each rep's real win profile and posts the top-3 with the math shown — right in the deal timeline. Booking links included. Assign in one click.

Your own numbers, in about ten minutes. Free during early access.

Connect HubSpot — free

The first ten minutes.

No code, no consultants, no migration.

Minute 1–2

Connect

  • One OAuth click into HubSpot
  • Pick pipelines and won/lost stages
  • Pick the attributes that describe your leads
Minute 3–10

Learn

  • Closed history becomes per-rep win profiles
  • Your metric: conversion or revenue
  • Multi-funnel portals welcome
Live

Recommend

  • Top-3 note on every qualified lead
  • Scores, proof, load, booking links
  • Re-learns weekly — never stale

Same question. Different answers.

The questionBeforeWith LeadMatch
Who takes this US EdTech lead?Whoever's freeTop-3, ranked by real win history
Why this rep?"Gut feeling"68% win on EdTech · US · $12k avg
What if the top rep is full?Nothing — until burnoutLoad coefficient, visible in the note
New hire, first month?Shadow for a quarterReal match suggestions from day one

Measured on real HubSpot portals. Out of sample.

No case-study theater — these numbers came out of live portals before this page existed to put them on.

Backtest
29,639

deals analyzed from a live HubSpot portal — 8 reps, multi-funnel, 24 months of history.

Full-portal scoring model
Crash test
3–8×

conversion spread between best- and worst-matched reps on 5,301 held-out deals.

Out-of-sample validation
Pilot
2×

conversion on a live sales team after fit-based routing: 6% → 12–17%.

Live deployment
+$195K/yr
Ceiling

the value of closing just a quarter of the routing gap found in the pilot portal's own history.

ROI ceiling model

Live pilots today: every qualified lead scored on arrival · 251 open deals backfilled on day one · the model re-learns weekly. Your portal has its own numbers — see them in 10 minutes →

The questions you're actually asking.

How does the score work?
LeadMatch learns each rep's win rate per lead attribute (industry, geo, size…) from your closed deals — up to 24 months. A new lead is scored against every rep's profile; the top-3 come out ranked. The per-attribute numbers ship with every recommendation, so you can always check the math.
Does it write to my HubSpot?
It posts a recommendation note on deals you route — immediately, or within 24 hours if it's waiting for required fields. A deal is reassigned only when you click Assign. Reads cover deals, contacts and companies. Nothing else is touched.
What data do you store?
Attributes and outcomes of closed deals (to build the model), plus the leads you route and their recommendations. We never sell or share your data — see our Privacy policy.
What does it cost?
Free during early access. Paid plans arrive as we scale — pricing will be announced before anything changes, and early users keep their terms.
Which CRMs are supported?
HubSpot today — a marketplace app is in the works. More CRMs later; tell us which one you need at hello@leadmatch.pro.
What if a rep is overloaded?
Set a weekly Max (deals per week) per rep. As load approaches Max, the rep's score is scaled down linearly — the coefficient is visible in every note. At Max, the rep steps out of the top-3 until next week. Your best closer stays effective, not buried.
Can I see why a rep was recommended?
Yes. Every note — and the full ranking on the site — shows the per-attribute history behind the score: which attribute combinations each rep actually won, and the load coefficient applied.

Gut feeling is a strategy. Until it isn't.

Connect HubSpot and get your first recommendation in ten minutes.

Free during early access. Your data stays yours — delete everything with one request.

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